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2015 AAJA National Convention has ended
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Thursday, August 13 • 4:00pm - 5:00pm
Engaging and Measuring a Fickle Online Audience

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Engagement time is the new currency. Learn how to create, measure and keep your online community — a responsibility not just for editors or producers anymore. Everyone has tools to understand how to engage the online audience, and it's important to learn how your specific audience stays on your website.

Moderators
avatar for Hannah Bae

Hannah Bae

Journalist, Freelance
Hannah Bae is a nonfiction fellow at Asian American Writers' Workshop and president of AAJA NY. Her writing has been published in the anthology "(Don't) Call Me Crazy: 33 Voices Start the Conversation on Mental Health" and "The Monocle Travel Guide to Seoul," and her bylines include... Read More →

Speakers
avatar for Clare Carr

Clare Carr

Director of Marketing, Parse.ly
@clareondreyClare Carr is the Director of Marketing at Parse.ly, which provides digital publishers with the ability to use analytics to get better insights about their readers. She focuses on helping publishers understand the benefits and applications of understanding their digital audiences. She spent five years as the Director of Marketing and... Read More →
avatar for David Cohn

David Cohn

Executive Producer, AJ+
@DigidaveIn the last decade David Cohn has been at the forefront of innovation in journalism. During his career he has worked on some of the first experiments in distributed reporting, social journalism, citizen journalism and structured journalism. In 2008 he created the first platform... Read More →


Thursday August 13, 2015 4:00pm - 5:00pm
Pacific N

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